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What’s with the Whisk?


​The whisk has significance for two reasons:

  • First, he purports to be a very good cook. Although only a relatively small number of people have actually experienced his culinary skills, most of them would verify that his claim holds a degree of credibility.
  • Second, ​he is known for stirring things up by his professional colleagues. He brings a passion to his work that energizes and mobilizes those who work with him to excel at solving problems. In starting CREO, he has created a culture that not only stirs things up but recognizes that while ideas are good, solutions are better. The CREO team will help you stir things up.

A Great Reminder


A final part to the story relates to ​his trip to his office before departing on a road trip. He was busy preparing some last-minute work prior to leaving when the CEO—his boss—came into his office and asked to see him. The boss said, “Let’s go into my office” which was next door to his. When they entered the CEO’s office, he closed the door, turned to him and said, “You’ve really stirred things up!” ​He replied, “Yes, I’m doing exactly what you asked me to do.” His boss then went on to say, “Yes you are. You’re fired.”

In a rather flustered state, ​He traveled home to meet his wife and shared with her the news that was changing their lives. She very quickly figured out what had transpired as ​he sort of lost it as he tried to share the news. In figuring what had happened, she simply held up her hand in a gesture to be quiet and wait, went upstairs and came back down to offer him a small black box. He said, “What’s this?” Sandi, his wife, said, “Open it. It’s for you.” With a shrug of his shoulders, he opened the small box which revealed a small “whisk.” As he opened the box, his wife looked at him and said, “Don’t let them whip you. You whip them!” ​He has been wearing a whisk on his lapel ever since that day.

So “the whisk” is CREO’s graphical identity and serves as a great reminder that we need to proactively stir things up and not be whipped by the change happening all around us. Finally, at the end of the day—we should do a little cooking to relax as we consider the alternatives…
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"Stirring Things Up"

These words represent the cornerstone of CREO. Collectively, we are individuals who are passionate about making a difference and inspiring our clients to think differently. Even if it goes against the status quo. We stir things up for you!